Run a Ghost kitchen on Breeze
Even if you haven’t heard the term, you’re likely somewhat familiar with the concept of a ghost kitchen. A ghost kitchen is an off-premise restaurant facility that prepares food for pickup and delivery only. It might be operated by a single restaurant or could be shared by multiple restaurants that are part of a restaurant group or partner together to share the space. While they weren’t fully formed out of pandemic-related necessity, the trend grew at a faster rate than it probably would have due to indoor dining restrictions.
During the pandemic, popular restaurants with existing brick-and-mortar locations and recognizable names are launching their own ghost kitchens, giving them a chance to create different cuisine than their original restaurants, which is often tailored to be more delivery-friendly.
Ghost kitchens — also known as dark kitchens or virtual kitchens — allow restaurants to operate at a lower operational cost. But, what they save in server wages is required in marketing costs to raise awareness.
However, recently, after seeing the cost benefits of an online-only ordering business, some businesses are quietly popping up to take advantage of the format in a wave of restaurants referred to as graveyard kitchens. When using Breeze for your Ghost Kitchen, it’s key to build loyal customers that are engaged with your brand. Using our mobile app product and online ordering, allows you to offer different channels to place orders.
We are now starting to see ghost kitchens place kiosks in different key locations around the city to capture orders. One Philly-based restaurant called Rook Pizza has Kiosks in offices of tech startups around the city. When an employee places an order, the food is delivered within 15 to 20 minutes. This is a great way to capture new loyal customers who otherwise may not have downloaded your mobile app.